Logo SKR

Market Research

We Believe in Quality

15 Years Experience

Market Research Indonesia

Sentral Kualitas Riset (SKR)

Sentral Kualitas Riset (SKR) is a full service  Market Research firm with a dedicated field team, our Head Office in Jakarta our operation coverage service in Indonesia, especially in Jakarta, Surabaya & Medan we have solid team for support Qualitative, Quantitative & Online.

We have experienced researchers with varied backgrounds such as, Marketing, Statisticians/ Mathematicians, Logistic, Export – Import, and other experiences background for combine with research study. Our researchers specialize in specific industries such as FMCG, Banking and Finance, Healthcare, Automotive, Telecommunication, etc.

Our Qualitative Specialists work exclusively on qualitative projects and likewise the quantitative teams to ensures greater levels of expertise in these areas.

We have extensive experience in managing qualitative and quantitative research projects, both single and multi-country. We are experts in research protocols in most countries and we are accustomed to working in an international setting.

Our Quantitative Field Teams manage large scale urban and rural surveys, and continuous tracking studies. We also have experienced Qualitative Field Teams that are capable in handling various qualitative studies.

We have experience and commitment to delivering high quality fieldwork, qualitative, quantitative in an accurate, fast, and price competitive way across a diverse range of market sectors.

With expertise in survey design, fieldwork delivery and statistical analysis.                Sentral Kualitas Riset delivers and focus to high quality for Qualitative, Quantitative, Field & Tab market research across a broad and loyal client base and make satisfaction for clients.

Our Core Values

Friendly & Professionalism

To client we always be friendly but we always give professional performance to client too. An excellent and professional performance guarantee future trust and confidence in the                        Sentral Kualitas Riset so we always adhere to the highest professional standards from individu and as a team too.

Focus to Quality

Focus to Quality is the heart of a relationship. We show integrity by conducting our operations with a sense of responsibility and pride for the trust given to our clients.


Always provides  professional standard of service to maintain the trust so that we can be trusted by client in every collaboration between us and client.

Excellent Expectation

We continue to strive for continuous improvement; we are not easily satisfied. We are excited with improvement, and continue to move forward and provide the best service for our clients.

Number of Panel

Total Completed Projects

Client (Local & Overseas)

Our Methodology


Qualitative Research

  • In Depth Interview
  • FGD (Mini & Full), Offline, & Online
  • Home Visit
  • Ethnographic
  • Observation

Quantitative Research

  • Face to face (interviewer)
  • CLT
  • Mistery shopper
  • PAPI
  • CAPI
  • CATI
  • Eyes Tracking
  • Online Survey

We Believe in Quality

Sentral Kualitas Riset (SKR) provides and offer the best results flexible strategy to meet expectation needs from every client with the best Qualitative, Quantitative & Online research methods. Combined with our planning and team who already have the best experience, and the ability and expertise of the team, we are ready to provide professional market research services





Get in Touch

email      : admin@risetpasarku.com

Phone     : (+62 21)  2955  7219

Hunting :  (+62) 821 8904 5720


Office Hours

Mon-Fri: 8am – 5pm
Sat-Sun: Closed